Vid 1 - low quality audio, no voice over. product seems useless. bad first impression as shaky camera Vid 2 - comedic, voice over. visuals to go with voice over. gets point across easily Vid 3 - clear voice over, nice visual aid to help viewer. short in duration, and moves quite fast Vid 4 - no explanation on how to play the game in the video, just shows the game playing played. no voice over. can be confusing to viewer Vid 5 - looks professionally produced, clear voice over. situations shows the use of the product. shows the benefits. good impression, no shaky camera, etc Vid 6 - shows the function along with voice over. compilation of what the users are looking for in the beginning General pointers: Have good quality audio and voice over If using real life footage, make sure camera isn't shaky and stable Explain the concept, its uses and situations in which its used Display the product if its physical as well as the user(s) interacting with it Avoid no instructions o